Our approach to business strategy

Our approach to business strategy starts by asking fundamental questions around the Intellectual Property – is it protected now or what is needed – what is the form of protection available in Australia and other markets which you may want to enter.

We sit with our legal partners and you will get a clear picture of what is possible. Not the least is – are you potentially infringing the rights of another person or company.

We look at options of going to market. Is it direct and what funds are needed or available – what timing considerations are there – what is the pathway or alternatives and how could this be accelerated internationally.

Licensing the rights of your IP to another company who have the resources may be an alternative and a rapid way to scale out into multiple markets. Being in a market and meeting a demand for a product or service is a very effective way of preventing infringements.

How can the digital channel be used to increase speed to market – be it through communications, e-commerce, business-to-business forums and online media – industry platforms. We look to build cost effective and lean solutions to get to market in a timely and well defined branded framework.

What should be the critical elements of your business plan?

Your next step, let’s talk.

If you’ve got an idea that you think can make you money – we can help you in countless ways – as we’ll be happy to demonstrate in person.

Call John Cookson on + 61 418 220 437